Although the Timeline has been necessarily introduced a month ago, believe me, this is not enough to fully understand all the functions of the new interface. So, what's the matter: to find an administrator who has already "in the subject line" is quite difficult, because each company has in its particular niche. I think so much more important to be "stranitsoupravitelyam "to get acquainted with several valuable practical advice below. Still, in many respects, business success depends precisely on the proper management of the official page.
Admin page should be multifunctional.
Of course, the administrator of the page should give enough freedom of action, but it must be time to direct his activity in the right direction: try not to wander into the thicket of soushial media innovations, be with their fans easier. Try to start a page, not only on Facebook, but please create a page on Twitter, and if possible on LinkdIne, of course, if these social networks you can find your target audience.
I'm not saying that we need to be torn between networks, not the opposite. However, it would at least recklessly employ an administrator a person who is active only on Facebook and absolutely passive in Twitter , LinkdIne , Pintereste and quite familiar with the principles of the Tumbler , or Wordpress.
Administrators are not born, but they become.
Everything is interconnected in the company. Undoubtedly, in this circle, and the relationship gets official Facebook page. It is therefore a potential candidate for the post of administrator must possess at least some knowledge of marketing. But the man who 100 percent want to get the coveted job, not only must have a clear idea about marketing in general, but also realize the importance of the role of the pages in the overall marketing strategy.
Administrator - the person who shall have, in the words of a man associated with physics, high throughput, in a word, to quickly integrate into the life of the company. Administrator must be aware of the importance of the role of the pages, and this is important.
Success in the hands of the administrator.
In fact, it does not matter what sex will be the administrator page, what religion, etc.However, there is still one thing without which there can do any one administrator - a natural magnetism. Users subscribed to a page that pull should come again and again, again and again to read the thoughts of man-admin. The administrator must be able to put yourself in a social environment so that other people attracted to it.
Your page - an extension of your company. It is obvious that the official pages were designed to ensure that fans have the opportunity to follow events in the life of a loved brand not only in public places, but also at home. Your company is partly in the hands of your administration, remember this.
Earn the trust.
Administrator - lord and master pages. If you want to quickly intervene in the functioning of the page, you will need to develop some of the axioms for the administrator: what to do can and strictly prohibited.
Rapid Response Team.
Publications can be both successful and unsuccessful, without this in any way. Administrator shall be a person who would be able to quickly eliminate the negative comment and turn disgruntled fan at his side. Common sense is needed as never before. You must to the maximum to be sure a person who accepts a job, but to do so, alas, is not easy.
Flexible.
If necessary, the administrator must respond to the qualitative change of the orientation of the company. Official page - a mirror of the company. Try to hold regular contests, contests for the fans of your company's products / organization. In the end, Facebook - the mass media. At its open spaces can come up with anything.
